Jul 5, 2007

LOHAS (Word of the day, 2007/7/5)

By James Wang

What is LOHAS?

LOHAS is an acronym for "Lifestyles Of Health And Sustainability", it focuses on health and fitness, the environment, personal development, sustainable living, and social justice.

The literal translation of LOHAS (樂活) into Chinese means "happy life" and it appears that we want to live a traditional lifestyle with a modern twist.

Healthy Lifestyles: Natural, organics; nutritional products; Food and beverage; Dietary supplements; Personal care

Sustainable Economy: Green building and industrial goods; Renewable energy; Resource-efficient products; Socially responsible investing; Alternative transportation; Environmental management

Alternative Healthcare: Health and wellness solutions; Acupuncture, homeopathy, naturopathy, etc.; Holistic disease prevention; Complementary medicine

Ecological Lifestyles: Ecological home and office products; Organic / recycled Products; Environmentally friendly appliances; Eco-tourism and travel

LOHAS companies

LOHAS companies practice "responsible capitalism" by providing goods and services using economic and environmentally sustainable business practices. LOHAS business owners and industry leaders from around the world meet each year at the LOHAS Conference to discuss industry trends, share ideas and learn how to run a successful LOHAS business.

LOHAS consumers

LOHAS consumers sometimes referred to as Lohasians, are interested in products covering a range of market sectors and sub-sectors, including: green building supplies, socially responsible investing and "green stocks", alternative healthcare, organic clothing and food, personal development media, yoga and other fitness products, eco-tourism and more.


(1) sports: golf, swimming, jogging, tai-chi boxing, climbing hill
(2) diet: natural, fresh food, less oil, less grease, low sugar, low salt
(3) regular life time
(4) annual check up

(1) Positive thought
(2) Control temper
(3) Stress relief
(4) Religious brief
(5) Meditation
(6) Hobby: tea/coffee art, music, bird watching

(1) Family
(2) Relative
(3) Friends: doctor, lawyer, specialist
(4) Associates

(3)Debit -- lower desire
(4)Investment -- risk analysis

4 key managements:
(1)Well Health
(2)Nice Emotion
(3)Good Human
(4)Financial Scheme: Plan, Do, Check, Action

Happy everyday, hour, minute, second.

Enjoy your life!

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