A3 Speech, Rebecca Chou
Traveling by train probably is a common experience we all had before, and we all knew the origin of this transportation started from
Besides the difference of territory and population, the Railway UK has three unique marketing strategies to attract customers.
First, they provide special offers to different groups of people. People aged over 60 are free to take any trains. For young people from 16 to 26 or full time students, there is a youth railcard for them. Once they spend 20 pounds for this card, they can buy tickets with only one third of the original price at anytime within a year. With a group of four people, the price will be paid for only two when you buy the round-way/return tickets. Traveling at off-peak time can save you money if you don’t belong to any of the above groups.
The best part is that if you buy tickets in advance, you can pay less. Early-bird discount is beyond your expectation. I decided to go to
Second, they have online booking service accessible for everyone. You can book ticket at anytime you want. Our system is scheduled for two-week term and is opened only from 6am to 9pm everyday but they can buy tickets within six weeks from today at anytime, anywhere because the system will send the ticket to their houses. But we have to book the return ticket separately. They have to pay online but with one booking procedure, they can get return ticket. Let’s see the website now and I’ll show you how easy it works to book tickets online.
Choose your location and destination and then the preferred date and time. Don’t forget to book your ticket earlier to enjoy discount. Make sure the station names are correct otherwise you will go to somewhere you don’t want to go. For example, there are six zones in
Then, press a button “check fares” and it will show you the price. The more the transition stops, the less you have to pay. Press another one “go” and it leads you to the purchasing page. Log in your email address and password or register as a newcomer and give them your postcode and search for your address and it’s done. Just give them your credit card number then you can wait for your mail.
Third, they have strategic alliance with different industry offering a whole package of service. The Plusbus project gives you a chance to buy the railway tickets with an extra little money for the day pass bus ticket. If you go to
Taiwan Railway Company is facing strong competition with HSR and other public transportation; however, learning from other countries may be another solution. I don’t take trains very often in